We aim to be the leading Singapore-owned Food & Beverage group serving quality and affordable hawker local fare to the world.
We are dedicated to serve our customers quality Singaporean and Malaysian cuisines at great value.
Founded in 1995 by Mr Tan Kim Siong, Chairman of Fei Siong Group, the Group made its first foray into the F&B scene with its pioneer stall selling fishball noodles in a hawker centre outside the former National Library at Stamford Road. Today, Fei Siong Group is one of Singapore’s largest casual dining and quick service restaurant company with 15 brands and over 150 outlets. As a constant forerunner in the ever-changing landscape of the food services industry, the Group is committed to deliver authentic and quality local dishes at affordable prices to our customers.
We believe in our people. And cultivating a growth mindset has helped us to achieve great things. At Fei Siong, our culture of staying committed to bringing our customers the best experience is deeply rooted across levels. Through an inclusive and honest environment, we strive to bring out the best in our people.
Our Core Values
We are committed to being responsible in what we do.
We adapt to change and innovate for growth.
We ensure we are always doing the right thing.
Passion to succeed
We have an unyielding drive to succeed, while remaining humble.
We value people and partnerships.
We collaborate to work, learn, and grow as a team.
Innovating Since the Beginning
Mr Tan started from humble beginnings, selling fishball noodles at a rented hawker centre stall just outside the former National Library at Stamford Road.
EAT was a pioneer among F&B hawker brands, operating in retail malls as a standalone outlet.
Launched Malaysia Boleh! as a new business model – the self-operated food atrium, successfully positioning it as a thematic dining attraction offering an elevated food atrium dining experience.
Expanded our footprint in the F&B landscape with the launch of Nam Kee Pau, the famous steamed bun speciality from Johor Bahru.
Birth of the first Halal-certified mini food atrium concept. Encik Tan provides authentic Chinese hawker fare using Halal ingredients.
Showcased a new alternative management model for hawker centres through Fei Siong Social Enterprise’s “Entrepreneurship Programme” at Ci Yuan Hawker Centre.
Malaysia Boleh! is named Honorary Partner by Tourism Malaysia. Malaysia Boleh! is proud to be the only F&B partner of Tourism Malaysia, promoting Malaysia through its Malaysian hawker food and flavours
Implemented the use of an Eco-Safe Digester at Ci Yuan Hawker Centre to convert food waste into non-potable water.
Awarded the SkillsFuture Employer Award as we embarked on the path of digital literacy
Fei Siong Group is the only F&B enterprise in 2020 list of winners to have won the Enterprise 50 Award.
10,000 sq ft of Malaysian street food and Singapore’s hawker delights under one roof
New 50,000 sq ft factory supported by state of art technology
Engaging The Community
At the heart of the organisation, we believe in staying true to the virtues of giving back to society. As the Group succeeds in its endeavours, it embarks on new initiatives to provide community support.
From left to right: Tan Kim Leng (Executive Director), Tan Kim Beng (Director), Tan Kim Siong (Chairman), New Mun Kit (Director)