Serving Authentic Hawker Food
with a taste of Nostalgia at Affordable prices
1995
The flagship stall by Fei Siong Group was set up outside the former National Library at Stamford Library.
55 Outlets
We honed our craft.
Expanding the Fei Siong brand and operated coffeeshop stalls all over Singapore before rebranding into
Ding Ji.
22 Outlets
As one of the first food shops to enter retail malls, our foray with food shops was a huge success.
3 Outlets
Birth of our first Malaysian food street serving up authentic recipes curated from top-rated hawkers across Malaysia.
From 2012, the Group expanded its footprint in the F&B landscape,
securing its position as a key player in the market.
In 2015, we turned our attention to giving back to the community.
Becoming one of the first social enterprise to operate Ci Yuan Hawker Centre with an Entrepreneurship programme.
While making sure we also reach a wider community through other initiatives.
Partnering with The Food Bank Singapore to help feed those impacted by Covid-19
Hosting beneficiaries to “Have a Meal on Encik Tan with PPIS” at Marina Square
As a Group, we recognise the need for continual training of the company’s greatest assets to keep itself abreast of competition.
Embarking on a Job Redesign Place and Train programme to upskill our staff in digitalisation
Conducting Approved in-house Training Organisation (ATO) for WSQ courses
To date, the Group remains dedicated to its mission of serving its customers with a hearty portion of quality Singaporean and Malaysian cuisines at great value.
We currently manage 15 brands in more than 150 outlets island wide with 1,600 employees.
We are Fei Siong
Founded in 1995 by Mr Tan Kim Siong, Chairman of Fei Siong Group, the Group made its first foray into the F&B scene with its pioneer stall selling fishball noodles in a hawker centre outside the former National Library at Stamford Road. Today, Fei Siong Group is one of Singapore’s largest casual dining and quick service restaurant company with 15 brands and over 150 outlets. As a constant forerunner in the ever-changing landscape of the food services industry, the Group is committed to deliver authentic and quality local dishes at affordable prices to our customers.
Staffs
Outlets
Brands
Because at Fei Siong, we preserve tradition by perfecting our customers’ experience with authentic and affordable hawker food.
Mr Tan Kim Siong,
Chairman
Our Brands
Our Journey
Innovating Since the Beginning
Mr Tan started from humble beginnings, selling fishball noodles at a rented hawker centre stall just outside the former National Library at Stamford Road.
EAT was a pioneer among F&B hawker brands, operating in retail malls as a standalone outlet.
Launched Malaysia Boleh! as a new business model – the self-operated food atrium, successfully positioning it as a thematic dining attraction offering an elevated food atrium dining experience.
Expanded our footprint in the F&B landscape with the launch of Nam Kee Pau, the famous steamed bun speciality from Johor Bahru.
Birth of the first Halal-certified mini food atrium concept. Encik Tan provides authentic Chinese hawker fare using Halal ingredients.
Showcased a new alternative management model for hawker centres through Fei Siong Social Enterprise’s “Entrepreneurship Programme” at Ci Yuan Hawker Centre.
Malaysia Boleh! is named Honorary Partner by Tourism Malaysia. Malaysia Boleh! is proud to be the only F&B partner of Tourism Malaysia, promoting Malaysia through its Malaysian hawker food and flavours
Implemented the use of an Eco-Safe Digester at Ci Yuan Hawker Centre to convert food waste into non-potable water.
Awarded the SkillsFuture Employer Award as we embarked on the path of digital literacy
Fei Siong Group is the only F&B enterprise in 2020 list of winners to have won the Enterprise 50 Award.
10,000 sq ft of Malaysian street food and Singapore’s hawker delights under one roof
New 50,000 sq ft factory supported by state of art technology
Recent News
Wong Kim Hoh Meets Fei Siong Group on Straits Times
Fei Siong Group collaborates with SMRT to help and support SMRT taxi drivers to boost their earnings during the pandemic
Engaging The Community
At the heart of the organisation, we believe in staying true to the virtues of giving back to society. As the Group succeeds in its endeavours, it embarks on new initiatives to provide community support.
